Hi – I’m Zoe, owner and lead designer of Floré, and I am thrilled you’re here! In one way or another, flowers have always been part of my life. I grew up outside, always exploring, always creating—drawn to the beauty of nature and the way it quietly tells stories. Even as a child, I was picking flowers in my parents’ backyard, chasing the light between trees, and noticing all the little things. That early love of nature shaped everything that came after.
I went on to study Horticulture and Landscape Architecture, where I deepened my understanding of plants and how thoughtful design can shape the way we experience the world. But it was a part-time job at a flower shop during grad school that truly changed things. I fell in love with the way flowers hold meaning—how they soften difficult moments, celebrate joyful ones, and speak when words fall short.
Today, that perspective guides everything I do. My approach to floral design is both natural and refined—organic, a little wild, but always thoughtful. More than anything, I want your flowers to feel like you—to reflect your story in a way that’s deeply personal and profoundly beautiful.
When I’m not flowering, you’ll likely find me at a farmers market, out and about with my husband and our golden retriever, or dreaming up some new creative project. I’m a dreamer, a storyteller, and forever in awe of the way flowers bring us back to what matters most. I’d be honored to create something beautiful with you!
Feel like we’re a match?
Let’s bring your story to life!
kind words
Jillian h.
“Working with Zoe as my wedding florist was the best experience I could have ever asked for. She created the bouquet of my dreams {and} designed the details from start to finish. If I got married again tomorrow, I would choose Zoe as my florist every single time.”
anya f.
“The flowers looked better than I could have ever imagined!!! {Zoe} absolutely delivered in the best way possible – seriously, all my dreams come true.”
alexa w.
“Every little girl dreams of her wedding day and Zoe brought my vision to life. Even the details I couldn’t quite articulate, she captured throughout every step of the design process. You will not regret choosing her as your florist – she is an artist.”